JSW cement tvc: haAN, ye wahi bihar hEiN

JSW Cement wanted to execute a regional TVC which celebrates the state of Bihar.

The brief was simple yet vast; where the challenge was to create a film as an Ode to Bihar and it’s people while showcasing what JSW Cement stands for which is quality.

OUR APPROACH

1. Understanding and indepth research of the state to show the beauty of Bihar.

2. We visualised this film to bring out the common thread of quality which is there in the leaders of Bihar.

PROCESS

STRONG REFERENCING - SKETCH - STORYBOARD- LOCATIONS- PREP- SHOOT

SKETCH & STORYBOARD

EXECUTION

BEHIND THE SCENES

PRINT CAMPAIGN

A significant illustration in Madhubani Art style was developed for the film which portrays the development of Bihar through its leaders. The illustration summaries the story of the film and great achievement of Bihar. Further to film campaign, the print campaign acted as a support to make people of the state aware about their achievements. The film acts as an inspiration for young leaders who are ready to play their roles in the process of development.

IDEA:

The same illustration and its elements (which convey a story) was used for a print campaign to show Bihar its story of development. A specific QR code was generated to use along with the print visual which takes user directly to the link of the Bihar Development Film. A JSW CEMENT initiative to make people proud of their state and achievements.