Monte Carlo Summer 2023
BRIEF:
The idea of the film was to showcase the Monte Carlo effect in the film which is unique & interesting for the audience. The concept of the Monte Carlo effect helped us to create an interesting and unique story in the film. It illustrated the idea that mystery is key to bring two people together. It also emphasizes that even though there are 8 billion people in the world, there is only one special person that you are destined to meet.
DIRECTOR’S APPROACH:
To make the Monte Carlo effect more prominent, the director’s approach was to freeze in the movements. The presence and aura of the protagonists that makes them stand out from the other was the key takeaway. The emotions of astonishment played an important role with MC effect to make it look more authentic.
BEHIND THE SCENES
PART 2 : PRINT & DIGITAL CAMPAIGN
Along with the film, the team also worked on Print + Digital campaign for the brand new summer collection. The approach was to execute the campaign on unique locations which makes the brand collection stands out.
